Design – the struggle with everyday life. When you work for a long time in terms of design comes a point that seems ideas are exhausted, have outlived themselves. Think about the work you are doing. And you're doing it, doing and doing again One layout begins to resemble the other, there is a constant feeling of "de . The feeling that you already like doing. Especially, it escalates after many years of experience in design.
Young designers have, which have little experience, all ideas fall into incompetent and megakreativnye. But at the behest of rock, often guiding them like us – old men, who see no creativity in the present, and immediately say that it is better to ancestral techniques, which will surely save time, money, nerves, including his own and his hard-core customer. And that's a poor youngsters, sits, is angry at us "clamps" and performs tasks. Reluctantly remember myself. I was clever, did everything as they say, but always introduced, something unusual in all designs, and raisins in them was so noticeable that it classified, but I could distinguish.
Where are there to guide. When my work began to appreciate the rudeness, I got up and began to assert their opinion. Do all more prominent, conspicuous, non-standard. Even in the case of a negative response from the leadership, tried to stick as an option to the customer. By getting a lot of cap, as Many people agree to my "hidden" option, and I had spend time company, making almost acknowledges the work again, but as internal emotions, pride, damn it, words can not convey. Give a handkerchief to wipe drool Time has passed. A lot of time Now I run, I see and I do not see creativity in works, perhaps we all do not see it, and it really winds, because if you look at all for creative, he lost in a pile of thoughts and ideas and turn into something gray and daily-monotonous. Only fools can rely on the learner The law So, is that, in fact, the design? Stupidity incarnate in the auditorium of the subject on which you look and realize unusual, which eventually merge into the monotony? Then it turns out that idea – the monotony of the past, or all, quite the contrary?