Steve Jobs

very Works or his relation with ” influenciadores”. Apple has been able to position itself like an icon of certain influenciadores, and are they those that are going to look for Apple and not to the inverse one. A great advantage to use the social networks is its capacity of measurement of the ROI. How? There are two forms to come near to the networks: quantitative and qualitative. Today it is relatively easy to obtain thousands of fans with a CPC campaign (Coste Por Clic), similar to a campaign of banners but in Facebook. But we did not look for the amount but the quality, and to have many fans to the gross thing is not worth to us. What it interests to us they are fans that they interact with the mark, this will do, that the friendly of fan interact as well with us, that means the viralidad, to create a community.

Can a campaign in social networks occur the return, to obtain quite the opposite than it looked for? Totally. It is fundamental to have sufficient sensitivity for ponerte in the skin of the user because we must consider that the users can have so much or more power of communication than you in net. If a mark has a bad product, the 2,0 without a doubt are not the solution to their problems. In order to finish the question of the million The events are present at to them continue being a more effective tool for certain campaigns? Yes. And much more that for years because thanks to the social tools an event initially thought for 2000 pax can to become an event global.

For example the presentation of iphone 4G of Steve Jobs: only 100 people were present but they followed thousands by the networks. Or for example the Concert of U2 in the Door of Bradenburgo or the drawing of world-wide of the squid Paul. That is that is a synergy? Totally, we looked for to generate actual and virtual experiences. What traps to avoid? The cortoplacismo. Because that it has fan has tesoro”. We do not fail to take advantage of the hundreds or thousands of fans that congregate around an event or a experience with an action of a single disparo”. We feed that community so that it continues growing and working for the mark.