Jeff Heathers

Daniel Glez. 20m the company will concentrate in the distribution of physical goods. The electronic Kindle and books will have to hope. We analyze the keys on the disembarkation of Amazon in Spain. The electronic commerce, that after years of uncertainty seems to have consolidated like a business with a solid present and a promising future, has two great own names, both Americans: eBay and Amazon. First, more centering in the auctions online, already takes to years offering its services in Spain. The second finishes landing.

Surrounded by sense of expectancy, Amazon.es already has been made a hollow in the cyberspace. In a celebrated press conference east Wednesday, Greg Greeley, vice-president of Amazon for Europe, it has explained of what the adaptation of the business from Amazon to Spanish territory will consist. In spite of the expectations and to the insistent questions of the press, Greeley has not given too many details on its electronic book reader Kindle nor on the sale of ' ebooks' in Castilian, which has left a flavor bittersweet after conference since it leaves to the Spanish version of Amazon without one of the main signs of identity of the company. What is and how arose Amazon? Sent of July of 1995 by Jeff Heathers, founder and delegated 15 advisor of the company, Amazon became one of the first on sale dedicated vestibules of goods by Internet. At first, the Web was a bookstore online with more than 200,000 titles but it did not take in diversifying the product catalogue on sale. Heathers looked for a name that began by the letter ' A' , since it wanted that its company appeared in the first positions of the alphabetical listings, and chose ' Amazon' inspired by the South-American river, since it hoped that its Web was an exotic and different place and that in addition it got to be one of the greatest pages of Internet.