In the history of the humanity many changes had always happened, constant innovations, discoveries and searches for better conditions of life and the daily one. It is not difficult to imagine as they were the commercial relations has some decades. It had great difficulty them people to acquire products and to have access the services. Since in the distance territorial of the region where if it produced for that if it intended to distribute, until the infrastructure lack of the regions, as roads and ways of transport. In this context the tropeiro appears as a mercantilista figure, developing a paper of great importance in the primrdios of the Brazilian retail. (WOOLS HOUSES, 2004). It is observed that for the historical evolution, as much in Brazil as in other countries the development of the retail if it must, in first place, to the infrastructure of the cities; followed of marketing concentration, that implies the existence of people, money and necessity to buy. Thus, the retail appears as a solution it consuming end to have access products services, it allow to create utility of ownership, time and place, bringing advantages for the consumer and reducing the number of contacts, what it brings advantages for the company.
(WOOLS HOUSES, 2004). The retail has an important paper in the national economy. By means of the retail Real millions they are done business daily, thus generating innumerable jobs. The retail assumes great importance in the enterprise panorama, Brazil and also in the world. (RELATIVE, 2000). As fruit of the constant marketing changes the retail companies go if expanding and more adopt advanced technologies of information and management, becoming the incited competition.
The sprouting of the great metropolises offers a potential of gigantic market, where great retailers invest in hipermercados. Everything this contributes them retail institutions to pass for many transformations. Factors as globalization, increase of the consolidation and the power of the retail, partnerships and alliances with suppliers, among others, are trends that they stimulate transformation of the retail.
